Marketing and Digital Advertising
Services
- Data Governance
- Data Protection Officer
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- Artificial Intelligence
- Marketing and Digital Advertising
- E-commerce and Digital Marketplace
- Health and Medical Research
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- Labour, Transparency and Decree 231
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Marketing and Digital Advertising
From launching new brand awareness campaigns, managing newsletters and loyalty programs, to assessing consumer risks, ensuring regulatory compliance, and drafting complex commercial contracts, the needs may vary, but the destination remains the same: PANETTA Consulting Group has the answers, as a distinctive interpreter of the legal evolution within these fundamental industries.
PANETTA Consulting Group offers highly specialized legal advisory services in the fields of Marketing, Profiling, and Telecommunications, helping clients navigate an increasingly complex and constantly evolving regulatory environment.
Marketing
In the marketing sector, PANETTA Consulting Group provides legal support to ensure that promotional campaigns comply with both national and international regulations. The firm assists clients in aligning with laws on data protection and free data movement, advertising, consumer rights, and competition, thus mitigating legal risks related to complaints and sanctions. PANETTA also guides clients through the legal framework surrounding digital marketing, including regulations on email marketing, social media, and online advertising, as well as the Telemarketing Code of Conduct, offering legal solutions that strike a balance between campaign effectiveness and regulatory compliance.
Profiling
PANETTA Consulting Group is a leading provider of legal advice on data protection and the free movement of personal data, particularly in the sensitive area of profiling. This domain demands deep legal expertise and a thorough understanding of the Italian Data Protection Authority’s case law. PANETTA assists clients in implementing transparent and lawful data collection and management processes, ensuring that every profiling activity respects the rights of data subjects. Services include, among other things, privacy notice reviews, identification of appropriate legal bases, Data Protection Impact Assessments (DPIAs), and external support for their completion.
Telecommunications
In the telecommunications sector, PANETTA Consulting Group advises on a broad range of legal issues, including sector-specific regulatory compliance, license management, and network infrastructure regulation. The firm supports clients in addressing legal challenges related to network operations and electronic communications, ensuring full alignment with national and international laws, as well as with secondary regulations applicable to the sector. PANETTA also provides assistance with issues related to information security, data protection, and fraud prevention within telecommunications operations.
PANETTA Consulting Group is a trusted partner for organizations seeking reliable and expert legal support, offering tailored solutions to operate in compliance with applicable regulations and to minimize legal risks in the fields of Marketing, Profiling, and Telecommunications.
