Marketing e digital advertising
Servizi
- Data Governance
- Data Protection Officer
- Cybersecurity
- IT Forensics e Investigation
- Intelligenza Artificiale
- Marketing, profiling e Telcom
- E-commerce e digital marketplace
- e-Health e dati sanitari
- Lavoro, trasparenza e 231
- Contenzioso
- Due diligence e acquisizioni
- Antitrust e mercato unico
- Famiglia, successioni e obbligazioni
Marketing e digital advertising
From the launch of new brand awareness campaigns, the management of newsletters and loyalty programmes, and the assessment of consumer risks, to regulatory compliance and the drafting of complex commercial agreements, clients’ needs may vary, but the ultimate destination remains the same: PANETTA Consulting Group knows the answers, as an original interpreter of the legal evolution of these fundamental industries.
PANETTA Consulting Group offers a highly specialised legal consulting service in the areas of Marketing, Profiling and Telecommunications, helping its clients navigate an increasingly complex and constantly evolving regulatory environment.
In the field of Marketing, PANETTA Consulting Group provides legal assistance to ensure that promotional campaigns comply with national and international regulations. The firm supports clients in aligning with rules on data protection and the free movement of data, advertising, consumer rights protection and competition, thereby helping to avoid legal risks, complaints and sanctions. In addition, PANETTA assists its clients in navigating the regulations applicable to digital marketing, including rules on email marketing, social media and online advertising, as well as the Telemarketing Code of Conduct, offering legal solutions that balance campaign effectiveness with compliance with applicable regulations.
With regard to Profiling activities, PANETTA Consulting Group is a leader in providing legal advice on the protection and free movement of personal data. This is a sensitive area requiring in-depth legal knowledge and familiarity with the case law and decisions of the Italian Data Protection Authority. PANETTA assists its clients in implementing data collection and management processes that are transparent and compliant with the law, ensuring that every profiling operation is carried out in full respect of the rights of data subjects. The advice includes, among other things, the review of privacy notices, the proper identification of the necessary legal bases, the carrying out of Data Protection Impact Assessments (DPIAs), or external support in conducting such assessments.
In the Telecommunications sector, PANETTA Consulting Group provides legal advice on a broad range of matters, including compliance with sector-specific regulations, licence management and the regulation of network infrastructure. The firm supports its clients in addressing the legal challenges connected with the management of networks and electronic communications, ensuring that operations are aligned with national and international laws, as well as with the secondary regulation applicable to these activities. In addition, PANETTA offers assistance on matters relating to information security, data protection and fraud prevention in the telecommunications context.
PANETTA Consulting Group is a reference point for organisations requiring solid and competent legal support, offering tailored solutions to operate in compliance with regulations and reduce legal risks in the Marketing, Profiling and Telecommunications sectors.
