Written by 18:37 News from the market

Italian Parliament has approved the new law on telemarketing

Italian Parliament has approved a new law which modify the functioning of the Public Register of the Oppositions (RPO), a tool adopted to tackle the challenges of aggressive marketing (link).

The new law related to the functioning of the public register of oppositions and to the establishing of national prefix for phone calls for statistical, promotional and market research purposes.

The new text, published on the Italian “Gazzetta Ufficiale” on 11th January 2018, includes the possibility for mobile numbers to register (previously solely landline could have been registered) in the Public Register of Oppositions. It also foresees a national prefix which distinguishes promotional calls from research markets calls.

The text on the Official Journal (link).